Strategic Management

This textbook on strategic management offers highly engaging and conceptually sound insights on the subject. It provides an up-to-date and detailed discussion on the core concepts of strategic management as per Indian curricula requirements. It guides the corporate managers about the course of action to be taken to face the challenges of competition by gaining and encashing competitive advantage and thus winning the minds of stakeholders. The book highlights the strategic framework in domestic as well as global context. It also provides both internal and external environmental analysis. It focuses on Strategic Management Planning process, including formulation of strategy at different levels i.e. Functional, Business, Corporate and Global. It also highlights Strategy implementation and control measures that includes behavioural dimensions, corporate governance, performance evaluation and corrective measures. This book offers an interesting reading for academicians, students, corporate officials to gain access on the strategic approach for success of all types of organisations.