Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
Book Details
Format
Hardback or Cased Book
ISBN-10
041534994X
ISBN-13
9780415349949
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2005
Print length
256 Pages
Weight
530 grams
Dimensions
16.40 x 23.60 x 2.20 cms
Product Classification:
E-commerce: business aspectsSales & marketing
Ksh 30,600.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Get Strategic Management and Online Selling by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
