Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
Book Details
Format
Paperback / Softback
ISBN-10
0415652006
ISBN-13
9780415652001
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 2nd, 2012
Print length
256 Pages
Weight
384 grams
Dimensions
23.00 x 15.80 x 1.40 cms
Product Classification:
E-commerce: business aspectsSales & marketing
Ksh 8,800.00
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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Get Strategic Management and Online Selling by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
