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Strategic Management: Concepts and Cases
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Strategic Management: Concepts and Cases : Competitiveness and Globalization

Book Details

Format Paperback / Softback
ISBN-10 0357033833
ISBN-13 9780357033838
Publisher Cengage Learning, Inc
Imprint South-Western College Publishing
Country of Manufacture US
Country of Publication GB
Publication Date May 8th, 2019
Print length 768 Pages
Weight 1,464 grams
Dimensions 25.40 x 20.50 x 3.20 cms
Product Classification: Management & management techniques
Ksh 14,650.00
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Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. You study how firms govern themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial behaviors when competing. MindTap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.
Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. You study how firms govern themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial behaviors when competing. MindTap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.

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