Strategic Management: Creating Competitive Advantages ISE
Book Details
Format
Paperback / Softback
ISBN-10
1266198261
ISBN-13
9781266198267
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 6th, 2023
Print length
514 Pages
Weight
800 grams
Dimensions
25.30 x 20.10 x 2.00 cms
Product Classification:
Business strategyManagement & management techniques
Ksh 10,600.00
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Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
Get Strategic Management: Creating Competitive Advantages ISE by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McGraw-Hill Education and it has pages.
