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Strategic Management in Sport

By: Danny O'Brien (Author) , and the Norwegian School of Sport Sciences) Parent Canada Milena M. (University of Ottawa (Author) , Lesley Ferkins (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138290020

Publisher: Taylor & Francis Ltd

Publication Date: May 14th, 2019

Weight: 494 grams

Dimension: 17.80 x 25.20 x 1.80 cms

Category: ECONOMICS

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What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.

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