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Strategic Management in Sport

By: Danny O'Brien (Author) , and the Norwegian School of Sport Sciences) Parent Canada Milena M. (University of Ottawa (Author) , Lesley Ferkins (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781138290037

Publisher: Taylor & Francis Ltd

Publication Date: May 20th, 2019

Weight: 348 grams

Dimension: 24.50 x 17.60 x 1.10 cms

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What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.

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