Strategic Management in the Aviation Industry
Book Details
Format
Paperback / Softback
ISBN-10
1138259209
ISBN-13
9781138259201
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 16th, 2017
Print length
688 Pages
Weight
1,012 grams
Dimensions
15.60 x 23.30 x 4.60 cms
Product Classification:
Aerospace & aviation technology
Ksh 9,600.00
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This book offers a comprehensive overview of current issues in aviation today and provides strategic measures to help meet the challenges inherent in a dynamic industry. It discusses such issues as alliance management, strategic issues for air freight carriers and environmental impacts. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.
This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.
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