Strategic Management in Tourism
Book Details
Format
Paperback / Softback
Book Series
CABI Tourism Texts
ISBN-10
1786390248
ISBN-13
9781786390240
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2018
Print length
378 Pages
Weight
1,108 grams
Dimensions
19.00 x 24.50 x 2.10 cms
Product Classification:
Management & management techniquesTourism industry
Ksh 8,600.00
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Linking strategic thinking with action for the management of tourism, this book evaluates global trends, analyses environmental impact and reviews the major factors affecting international tourism management. Now in its third edition, this well-established resource includes extra pedagogy such as learning objectives, questions and case studies.
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.Fully updated throughout, this new edition:-Covers forecasting, functional management and strategic planning;-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understandingNow in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Get Strategic Management in Tourism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by CABI Publishing and it has pages.
