Strategic Management of Innovation and Design
Book Details
Format
Paperback / Softback
ISBN-10
0521182433
ISBN-13
9780521182430
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2010
Print length
488 Pages
Weight
828 grams
Dimensions
24.60 x 17.40 x 2.30 cms
Product Classification:
Business innovationManagement & management techniques
Ksh 9,850.00
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This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
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