Strategic Management of Innovation and Design
Book Details
Format
Hardback or Cased Book
ISBN-10
0521768772
ISBN-13
9780521768771
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2010
Print length
488 Pages
Weight
1,000 grams
Dimensions
17.80 x 25.20 x 3.20 cms
Product Classification:
Business innovationManagement & management techniquesManagement and management techniques
Ksh 19,600.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
Get Strategic Management of Innovation and Design by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.