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Strategic Management of Innovation Networks
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Strategic Management of Innovation Networks

Book Details

Format Hardback or Cased Book
ISBN-10 1107071348
ISBN-13 9781107071346
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture US
Country of Publication GB
Publication Date Mar 16th, 2017
Print length 360 Pages
Weight 850 grams
Dimensions 25.30 x 18.00 x 2.00 cms
Ksh 14,800.00
Manufactured on Demand 0 in stock

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This textbook provides a theoretical and practical guide to innovation and social networks, which are central to business and policy agendas. With engaging real-world examples, it explains how networks function in different environments and how to manage networks effectively at intra-organisational, inter-organisational, and market levels.
Suitable for a one- or two-semester course for undergraduate and graduate students, this interdisciplinary textbook explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that can span organisations, industries, regions, and markets, giving students a holistic perspective and reducing the amount of effort required to learn the theoretical framework for each layer. With engaging real-world examples, the text also provides a practical guide on how to manage networks to increase innovation and improve performance. Topics covered include forming teams to foster creativity, selecting partners and leveraging partnerships for learning, managing organisational change, and sponsoring technologies in communities. Students will learn the metrics used in social network analysis and how they are interpreted and applied. Suggested reading lists and online resources offer opportunities for further review and practice.

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