Strategic Market Management : Global Perspectives
Book Details
Format
Paperback / Softback
ISBN-10
0470689757
ISBN-13
9780470689752
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 26th, 2010
Print length
368 Pages
Weight
714 grams
Dimensions
24.40 x 16.90 x 1.60 cms
Product Classification:
Sales & marketing management
Ksh 9,700.00
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Get Strategic Market Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
