Strategic Market Relationships : From Strategy to Implementation
Book Details
Format
Paperback / Softback
ISBN-10
0470028807
ISBN-13
9780470028803
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 13th, 2007
Print length
288 Pages
Weight
542 grams
Dimensions
23.30 x 19.20 x 1.80 cms
Product Classification:
Business strategy
Ksh 9,150.00
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0 in stock
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"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
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