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Strategic Marketing

By: King's College London) West Professor of Marketing Douglas (Professor of Marketing (Author) , Old Dominion University) Ford Department of Marketing Professor & Eminent Scholar Department of Marketing John (Professor & Eminent Scholar (Author) , Essam (Cairo University) Ibrahim (Author)

2 in stock

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780198856764

Publisher: Oxford University Press

Publication Date: Jun 2nd, 2022

Weight: 1148 grams

Dimension: 18.90 x 24.60 x 2.90 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

Get Strategic Marketing by Douglas (Professor of Marketing, Professor of Marketing, King's College London) West at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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