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Strategic Marketing

By: UK) Proctor Tony (University of Chester (Author)

Manufacture on Demand

Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780415458177

Publisher: Taylor & Francis Ltd

Publication Date: Jul 8th, 2008

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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.

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