Strategic Marketing Decisions In Global Markets
Book Details
Format
Paperback / Softback
ISBN-10
184480142X
ISBN-13
9781844801428
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 2nd, 2004
Print length
342 Pages
Weight
930 grams
Dimensions
27.70 x 21.90 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 18,400.00
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The focus of this text is on strategic marketing decision making in a global context.
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.
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