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Strategic Marketing for High Technology Products

By: Greece.) Fotiadis Thomas (Democritus University of Thrace (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367591113

Publisher: Taylor & Francis Ltd

Publication Date: Aug 14th, 2020

Dimension: 23.40 x 15.60 x 36.00 cms

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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

Get Strategic Marketing for High Technology Products by Thomas (Democritus University of Thrace, Greece.) Fotiadis at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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