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Strategic Marketing in Tourism Services

By: Rodoula H. Tsiotsou (Author) , Ronald E. Goldsmith (Author)

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Ksh 16,800.00

Format: Hardback or Cased Book

ISBN-13: 9781780520704

Publisher: Emerald Publishing Limited

Publication Date: May 10th, 2012

Weight: 794 grams

Dimension: 24.60 x 16.90 x 2.80 cms

Category: Sales & marketing management

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Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

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