Strategic Marketing in Tourism Services
Book Details
Format
Hardback or Cased Book
ISBN-10
1780520700
ISBN-13
9781780520704
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 10th, 2012
Print length
434 Pages
Weight
794 grams
Dimensions
24.60 x 16.90 x 2.80 cms
Product Classification:
Sales & marketing management
Ksh 13,400.00
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Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
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