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Strategic Marketing Management

By: UK) Wilson Richard M.S. (Loughborough University (Author)

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Ksh 14,150.00

Format: Paperback or Softback

ISBN-13: 9780750659383

Publisher: Taylor & Francis Ltd

Publication Date: Nov 30th, 2004

Weight: 2406 grams

Dimension: 27.80 x 20.90 x 4.30 cms

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Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

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