Strategic Marketing Management : A Process Based Approach
Book Details
Format
Paperback / Softback
ISBN-10
1844800008
ISBN-13
9781844800001
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 18th, 2009
Print length
512 Pages
Weight
1,066 grams
Dimensions
26.00 x 19.50 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 15,450.00
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Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
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