Strategic Marketing Management for The Pacific Region
Australian
Book Details
Format
Paperback / Softback
ISBN-10
0074705881
ISBN-13
9780074705889
Edition
Australian
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw Hill Higher Education
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Dec 16th, 1999
Print length
480 Pages
Weight
859 grams
Dimensions
24.00 x 17.90 x 2.90 cms
Product Classification:
Sales & marketing
Ksh 16,900.00
Manufactured on Demand
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Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.
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