Strategic Marketing Management in Asia : Case Studies and Lessons across Industries
Book Details
Format
Hardback or Cased Book
ISBN-10
1786357461
ISBN-13
9781786357465
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 22nd, 2016
Print length
592 Pages
Weight
978 grams
Dimensions
16.20 x 23.90 x 3.70 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 16,650.00
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
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