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Strategic Marketing of Higher Education in Africa

By: UK) Mogaji Emmanuel (University of Greenwich (Author) , South Africa) Maringe Felix (University of the Witwatersrand (Author) , Robert Ebo Hinson (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032175591

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2021

Dimension: 23.40 x 15.60 x 38.50 cms

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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

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