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Strategic Marketing Planning

By: The Netherlands) Alsem Karel Jan (Hanze University of Applied Sciences (Author)

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Ksh 38,400.00

Format: Hardback or Cased Book

ISBN-13: 9781032463933

Publisher: Taylor & Francis Ltd

Publication Date: Nov 1st, 2023

Category: ECONOMICS

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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Get Strategic Marketing Planning by Karel Jan (Hanze University of Applied Sciences, The Netherlands) Alsem at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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