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Strategic Marketing Planning

By: UK) Wilson Richard M.S. (Loughborough University (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781856176170

Publisher: Taylor & Francis Ltd

Publication Date: Mar 27th, 2009

Weight: 1196 grams

Dimension: 24.50 x 19.00 x 3.00 cms

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Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

Get Strategic Marketing Planning by Richard M.S. (Loughborough University, UK) Wilson at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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