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Strategic Planning
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Strategic Planning : The Chief Executive and the Board

Book Details

Format Hardback
ISBN-10 0080374042
ISBN-13 9780080374048
Publisher Elsevier Science & Technology
Imprint Pergamon Press
Country of Manufacture GB
Country of Publication GB
Publication Date May 11th, 1989
Print length 128 Pages
Weight 492 grams
Product Classification: Business strategy
KSh 7,900.00
Currently unavailable 0 in stock

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A work about the place of strategic planning or strategic management in the leadership and direction of major businesses. It deals with issues such as: what should be the role of the chief executive and the board in making and implementing strategy? And how do most chief executives and directors behave in practice?
The aim of The Best of Long Range Planning is to bring together the best articles on a particular topic from the Long Range Planning Journal, so that readers wishing to study a specific aspect of planning can find an authoritative and comprehensive view of the subject, conveniently published in one volume. This first volume is about the place of strategic planning or strategic management in the leadership and direction of major businesses. The authors deal with three issues: (1) What should be the role of the chief executive and the board in making and implementing strategy? (2) How do most chief executives and directors behave in practice? (3) What happens when major companies adopt strategic management or strategic leadership as a management style?

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