Strategic Planning for Public Relations : Beginning the Journey
New
Book Details
Format
Hardback or Cased Book
ISBN-10
1433120925
ISBN-13
9781433120923
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 28th, 2014
Print length
254 Pages
Weight
504 grams
Dimensions
15.80 x 23.20 x 2.10 cms
Product Classification:
Journalistic style guidesCommunication studiesBusiness strategyPublic relations
Ksh 22,200.00
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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
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