Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education : Perspectives, Readings, and Annotated Bibliography
Book Details
Format
Hardback or Cased Book
ISBN-10
0810818914
ISBN-13
9780810818910
Publisher
Scarecrow Press
Imprint
Scarecrow Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 1st, 1986
Print length
280 Pages
Weight
494 grams
Dimensions
14.80 x 22.40 x 2.30 cms
Ksh 13,500.00
Manufactured on Demand
0 in stock
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Quality
Fast
Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects.
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