Strategic Political Communication : Rethinking Social Influence, Persuasion, and Propaganda
Book Details
Format
Paperback / Softback
Book Series
Communication, Media, and Politics
ISBN-10
0742528820
ISBN-13
9780742528826
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 14th, 2003
Print length
248 Pages
Weight
340 grams
Dimensions
15.20 x 22.80 x 1.70 cms
Product Classification:
Media studiesPolitics & government
Ksh 6,650.00
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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction to persuasion, social influence, and propaganda.
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
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