Strategic Positioning in Voluntary and Charitable Organizations
by
Celine Chew
Book Details
Format
Paperback / Softback
ISBN-10
1138879444
ISBN-13
9781138879447
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 23rd, 2015
Print length
260 Pages
Weight
385 grams
Ksh 11,150.00
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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
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