Strategic Retail Management : Text and International Cases
3rd revised ed. 2017
Book Details
Format
Paperback / Softback
ISBN-10
3658101822
ISBN-13
9783658101824
Edition
3rd revised ed. 2017
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 18th, 2016
Print length
468 Pages
Weight
982 grams
Dimensions
24.20 x 17.00 x 2.10 cms
Product Classification:
Management & management techniquesRetail sector
Ksh 12,600.00
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The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
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