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Strategic Social Marketing

By: Jeff French (Author) , Ross Gordon (Author)

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Ksh 33,900.00

Format: Hardback or Cased Book

ISBN-13: 9781526446039

Publisher: SAGE Publications Ltd

Publication Date: Nov 22nd, 2019

Weight: 1178 grams

Dimension: 19.10 x 23.90 x 4.30 cms

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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

Get Strategic Social Marketing by Jeff French at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by SAGE Publications Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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