Strategic Social Media : From Marketing to Social Change
Book Details
Format
Paperback / Softback
ISBN-10
1118556844
ISBN-13
9781118556849
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Nov 4th, 2016
Print length
368 Pages
Weight
616 grams
Dimensions
19.20 x 24.60 x 1.70 cms
Product Classification:
Sales & marketing
Ksh 7,000.00
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Get Strategic Social Media by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley and Sons Ltd and it has pages.
