Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market
Book Details
Format
Paperback / Softback
ISBN-10
0367898721
ISBN-13
9780367898724
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2021
Print length
172 Pages
Weight
286 grams
Dimensions
15.20 x 22.90 x 1.80 cms
Ksh 9,550.00
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0 in stock
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Quality
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Get Strategic Sport Communication by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
