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Strategic Sports Event Management

By: Guy Masterman (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367494650

Publisher: Taylor & Francis Ltd

Publication Date: Nov 19th, 2021

Weight: 964 grams

Dimension: 17.90 x 25.50 x 2.70 cms

Category: Events management industries

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This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.

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