Strategic Sustainability : Why it matters to your business and how to make it happen

Strategic Sustainability will help you develop a business case to convince the most sceptical Finance Officer or Chief Executive Officer that sustainability can offer real value to their business.

In many businesses, sustainability is one person’s passion and responsibility. A large part of a sustainability coordinator''s job becomes selling sustainability to other people in the business. This book offers arguments, information and tactics that will help that person get the buy-in they need to move sustainability forward in their business. Strategic Sustainability lays out why sustainability matters to businesses—along with the benefits you and your stakeholders stand to gain.

* Shows how to identify the biggest issues, impacts and wins for your business
* Helps you identify the resources you will need to put sustainability at the heart of your business
* Outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it
* Looks in detail at how to integrate sustainability with business strategy and mission.

Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive, but to thrive in competitive marketplaces.