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Strategic Uses of Social Technology
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Strategic Uses of Social Technology : An Interactive Perspective of Social Psychology

Book Details

Format Hardback or Cased Book
ISBN-10 0521899265
ISBN-13 9780521899260
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 22nd, 2011
Print length 226 Pages
Weight 49 grams
Dimensions 23.50 x 15.70 x 1.50 cms
Ksh 18,000.00
Werezi Extended Catalogue 0 in stock

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On an everyday basis, we communicate with one another using various technological mediums, such as text messaging, social networking tools and electronic mail. In this volume, the editors explore how aspects of a situation interact with characteristics of a person to help explain our technologically supported social interactions.
On an everyday basis, we communicate with one another using various technological media, such as text messaging, social networking tools, and electronic mail, in work, educational, and personal settings. As a consequence of the increasing frequency of use and importance of computer-supported interaction, social scientists in particular have heeded the call to understand the social processes involved in such interactions. In this volume, the editors explore how aspects of a situation interact with characteristics of a person to help explain our technologically supported social interactions. The person-by-situation interaction perspective recognizes the powerful role of the situation and social forces on behavior, thought, and emotion, but also acknowledges the importance of person variables in explaining social interaction, including power and gender, social influence, truth and deception, ostracism, and leadership. This important study is of great relevance to modern readers, who are more and more frequently using technology to communicate with one another.

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