Strategic Writing for UX : Drive Engagement, Conversion, and Retention with Every Word
Book Details
Format
Paperback / Softback
ISBN-10
1492049395
ISBN-13
9781492049395
Publisher
O'Reilly Media
Imprint
O'Reilly Media
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 31st, 2019
Print length
176 Pages
Weight
348 grams
Dimensions
15.30 x 22.90 x 0.90 cms
Product Classification:
Web graphics & design
Ksh 6,650.00
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When you depend on users to perform specific actions, like buying tickets, well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
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