Strategies for Asia Pacific: Beyond the Crisis
2 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
033373582X
ISBN-13
9780333735824
Edition
2 Revised edition
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 18th, 1999
Print length
323 Pages
Product Classification:
Business strategyInternational business
Ksh 8,100.00
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It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.
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