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Strategies for e-Business
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

Fourth Edition 2020

Book Details

Format Paperback / Softback
ISBN-10 3030489523
ISBN-13 9783030489526
Edition Fourth Edition 2020
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 29th, 2021
Print length 795 Pages
Weight 1,272 grams
Dimensions 15.40 x 23.50 x 3.90 cms
Ksh 6,100.00
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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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