Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues
Book Details
Format
Paperback / Softback
ISBN-10
0765617986
ISBN-13
9780765617989
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 8th, 2013
Print length
248 Pages
Weight
226 grams
Product Classification:
Sales & marketingOperational researchHi-tech manufacturing industries
Ksh 11,900.00
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Get Strategies for High-Tech Firms by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
