Strategies for International Industrial Marketing (RLE International Business) : The Management of Customer Relationships in European Industrial Markets
Book Details
Format
Paperback / Softback
ISBN-10
0415752167
ISBN-13
9780415752169
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2014
Print length
324 Pages
Weight
453 grams
Product Classification:
International businessSales & marketing
Ksh 8,800.00
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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Get Strategies for International Industrial Marketing (RLE International Business) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
