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Strategies for International Industrial Marketing (RLE International Business)

By: Peter W Turnbull (Author) , Jean-Paul Valla (Author)

Manufacture on Demand

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780415752169

Publisher: Taylor & Francis Ltd

Publication Date: Mar 21st, 2014

Dimension: 23.40 x 15.60 x 45.30 cms

Category: ECONOMICS

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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