Strategies in Emerging Markets : A Case Book on Danish Multinational Corporations in China & India
Book Details
Format
Paperback / Softback
ISBN-10
8763002361
ISBN-13
9788763002363
Publisher
Copenhagen Business School Press
Imprint
Copenhagen Business School Press
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Aug 30th, 2010
Print length
185 Pages
Weight
344 grams
Dimensions
22.70 x 16.20 x 1.20 cms
Product Classification:
International economicsBusiness strategyInternational businessManagement & management techniques
Ksh 3,600.00
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This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker''s perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
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