Book Details
Format
Hardback or Cased Book
ISBN-10
3486254669
ISBN-13
9783486254662
Edition
Reprint 2017 ed.
Publisher
De Gruyter
Imprint
De Gruyter Oldenbourg
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 17th, 2000
Print length
496 Pages
Weight
871 grams
Dimensions
23.40 x 15.60 x 2.70 cms
Ksh 23,750.00
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Schwerpunkt des Werkes ist das strategische Bankmanagement unter integrativem Bezug auf den Ansatz von Porter einerseits und des resource-based view andererseits. Es geht also strategisch um Marktpositionierung und Marktentwicklung von Banken.
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