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Strategisches Ingredient Branding

By: Zuberer Johannes Zuberer (Author)

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Format: Hardback or Cased Book

ISBN-13: 9783631636985

Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Publication Date: Oct 16th, 2013

Dimension: 21.00 x 14.80 x 52.00 cms

Category: Production & quality control management

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Diese Arbeit zeigt, warum und wie sich Zulieferermarken unter Nutzung der Hauptproduktmarke etablieren und positionieren lassen. Sie erklart die Mechanik der Assoziationsubertragung in Markenpartnerschaften und ermittelt, ob sich die Positionierung von Marken in der Wahrnehmung des Endkunden verandern lasst und welche Einflussfaktoren existieren.

Get Strategisches Ingredient Branding by Zuberer Johannes Zuberer at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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