Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy
Softcover reprint of the original 3rd ed. 2017
Book Details
Format
Paperback / Softback
ISBN-10
331984184X
ISBN-13
9783319841847
Edition
Softcover reprint of the original 3rd ed. 2017
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 8th, 2018
Print length
424 Pages
Weight
690 grams
Dimensions
15.60 x 23.30 x 3.20 cms
Ksh 28,800.00
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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Get Strategy and Communication for Innovation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
