Strategy and Performance : Achieving Competitive Advantage in the Global Marketplace
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349512656
ISBN-13
9781349512652
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2003
Print length
316 Pages
Ksh 16,200.00
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment.
Terms such as the ''new competitive landscape'', ''hypercompetition'' and ''inherent instability and change'' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
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