Strategy and Performance : Achieving Competitive Advantage in the Global Marketplace
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349512656
ISBN-13
9781349512652
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2003
Print length
316 Pages
Product Classification:
Business strategyInternational businessManagement & management techniques
Ksh 16,200.00
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment.
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