Strategy and Performance : Achieving Competitive Advantage in the Global Marketplace
Book Details
Format
Hardback or Cased Book
ISBN-10
1403916187
ISBN-13
9781403916181
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2003
Print length
316 Pages
Weight
522 grams
Product Classification:
Business strategyInternational business
Ksh 16,200.00
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment.
Terms such as the ''new competitive landscape'', ''hypercompetition'' and ''inherent instability and change'' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
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