Strategy and Performance : Achieving Competitive Advantage in the Global Marketplace

Name: Strategy and Performance
Brand: Palgrave USA
SKU: 9781403916181
Price: 16200 KES
Availability: OutOfStock
ISBN: 9781403916181

Book Details

Format Hardback

ISBN-10 1403916187

ISBN-13 9781403916181

Publisher Palgrave USA

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 19th, 2003

Print length 316 Pages

Weight 522 grams

Product Classification: Business strategy International business

KSh 16,200.00

Currently unavailable 0 in stock

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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment.

Terms such as the ''new competitive landscape'', ''hypercompetition'' and ''inherent instability and change'' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Get Strategy and Performance by A. Ghobadian at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 316 pages.