Strategy As Action : Competitive Dynamics and Competitive Advantage
Book Details
Format
Hardback or Cased Book
Book Series
Strategic Management Series
ISBN-10
0195161440
ISBN-13
9780195161441
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2005
Print length
288 Pages
Weight
553 grams
Dimensions
24.30 x 16.30 x 2.50 cms
Product Classification:
Business strategy
Ksh 13,650.00
Manufactured on Demand
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Presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, this title provides a model for exploiting competitive uncertainty and blind spots.
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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